Brand Intelligence

Your brand voice, encoded in every message

Brand DNA extracts your tone, vocabulary, offer patterns, and visual identity from your existing content — then ensures every AI-generated message across email, SMS, WhatsApp, and RCS sounds unmistakably like your brand.

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How Brand DNA works

Most AI-generated marketing copy sounds generic because it is generic. Large language models produce fluent text, but they have no concept of yourbrand — your specific vocabulary, your tonal quirks, the way you frame a discount or sign off an email. Brand DNA solves this by building a persistent, structured model of your brand identity before a single message is generated.

The extraction process

Input

Website URL, connected store, past campaigns, social copy

Analysis

Sentence structure, word choice, CTA patterns, emoji usage, formality, punctuation habits

Output

Multi-dimensional brand model — persistent, structured, and channel-aware

When you paste your website URL or connect your store, our extraction engine crawls your homepage, product pages, and collection pages. It analyzes sentence structure, word choice, punctuation habits, emoji usage, CTA phrasing, and dozens of other linguistic markers. If you upload past email campaigns or WhatsApp messages, those are analyzed too — giving the model even richer training data.

The output is not a vague “tone of voice” label like “friendly” or “professional.” Brand DNA produces a multi-dimensional model that captures exactly how your brand is friendly and what kindof professional you are. It knows whether you use contractions, how often you use exclamation marks, whether you prefer first-person plural (“we”) or second-person (“you”), and how you transition from hook to offer to CTA.

Generic AI vs Brand DNA

Generic AI output

Subject line

“Don't miss out on our amazing deals! Shop now and save big.”

CTA

“Purchase Now”

Sounds like every other brand. No personality.

With Brand DNA

Subject line

“Your new go-to sneakers just dropped. Grab yours before they're gone.”

CTA

“Grab Yours”

Uses your vocabulary, your tone, your CTA style.

This model is then used as a constraint layer for every piece of content the platform generates. When the MAB enginecreates new subject line variants to test, each variant must pass through Brand DNA before it reaches a customer. The result is AI-generated copy that your team can't distinguish from their own work — but produced in seconds, not hours.

What Brand DNA captures

Four dimensions of brand identity, extracted automatically and applied to every message.

Tone & Voice

Is your brand playful or authoritative? Casual or corporate? Brand DNA identifies where you sit on dozens of tonal dimensions and encodes those preferences into every future message — whether it’s a cart abandonment SMS or a product launch email.

Vocabulary & Phrasing

The words you use define your brand as much as your logo. Brand DNA learns your preferred terminology, sentence structures, and signature phrases. It knows you say “sneakers” not “footwear,” “grab yours” not “purchase now.”

Offer Structure

How you present discounts, bundles, and urgency is a brand decision. Brand DNA captures your patterns — whether you lead with percentage-off or dollar-off, how you frame free shipping, and when you use scarcity language vs. value language.

Visual Identity

For rich channels like email and RCS, Brand DNA extracts your color palette, layout preferences, image treatment, and CTA button styles. Every generated creative asset matches your existing visual language without manual design reviews.

Brand DNA in action

Point at your content

Paste your website URL, connect your store, or upload past campaigns. Brand DNA ingests your homepage, product pages, previous email campaigns, social media copy, and any other content that represents your brand voice.

AI builds your brand model

Our extraction engine analyzes every piece of content across multiple dimensions: tone, vocabulary, offer framing, CTA patterns, sentence length, emoji usage, formality level, and visual design. The result is a persistent brand model — a structured representation of what makes your brand sound like your brand.

Every message stays on-brand

When the MAB engine generates new variants for testing, every option is filtered through your Brand DNA model. Subject lines, body copy, CTAs, and even image layouts are constrained to your brand parameters. You get the power of AI-generated creative with the consistency of hand-crafted messaging.

Why brand consistency matters at scale

When you manage a single email newsletter, brand consistency is easy. One person writes the copy, one person reviews it, and it goes out. But modern e-commerce marketing operates across four channels, dozens of automated flows, and thousands of individual messages per month. A welcome series, a cart abandonment sequence, a post-purchase follow-up, a win-back campaign, a product launch blast — each one needs to sound like your brand, on every channel, at every touchpoint.

This is where most marketing platforms fail. Traditional platforms like Braze, Salesforce, and Insider provide templates and editors, but they leave the creative burden entirely on your team. Every subject line, every SMS, every WhatsApp message is written from scratch by a human — and humans are inconsistent. Your Monday morning copy doesn't sound like your Friday afternoon copy. Your new hire doesn't write like your senior copywriter. Over time, brand voice drifts.

Generic AI writing tools make this problem worse, not better. They generate fluent copy, but it sounds like a chatbot — not like your brand. Marketers end up spending as much time editing AI output as they would writing from scratch. The productivity gain evaporates, and the brand consistency gets worse because now you have three sources of voice: your senior copywriter, your junior copywriter, and ChatGPT.

Brand DNA eliminates this problem by creating a single source of truth for your brand voice. Every message generated by the platform — whether it's an email subject line variant from the MAB engine, an automated WhatsAppreply, or a personalized offer for a specific audience — passes through the same brand model. The result is effortless consistency at a scale that no human team can match.

And because Brand DNA sits upstream of the MAB engine, optimization and brand consistency are no longer at odds. The engine tests dozens of creative variants simultaneously, but every variant sounds like your brand. You get both: the performance lift of autonomous optimization and the trust that comes from a consistent voice. Your Customer 360 profiles inform what to say; Brand DNA ensures how it sounds. Check out our pricing to get started.